Accounting/Credit Collections Forum: How Moneyball Thinking Can Improve Trucking Profitability

What Baseball Can Teach Trucking About Better Freight Decisions

If you’ve seen the Brad Pitt movie Moneyball and wondered what Moneyball would look like in trucking, wonder no more.

The Moneyball revolution changed baseball by replacing intuition with rigorous, data-driven decision making. With AI math models, trucking is at the start of a similar moment, where trucking companies that embrace Moneyball will outperform their peers.

Many carriers say they are “data driven,” yet some of the industry’s most important decisions—network strategy, RFP bids, and customer selection—are still guided by averages, heuristics, and spreadsheets rather than true economic measurement.

This session explores what Moneyball for Trucking looks like in practice and how Finance can help drive it. Drawing on real-world experience applying advanced analytics to transportation networks, the discussion will introduce practical frameworks for measuring lane economics, understanding network effects, and improving freight selection.

Moneyball isn’t about more dashboards—it’s about improving real world results, more freight, more profit, and happier drivers.

CPE – 1 Credit – Accounting, Operations