The transportation industry is facing unprecedented challenges with declining freight rates and rising costs. In this session, we will explore how organizations can respond strategically to these challenges by leveraging workflow analysis, seamless data, and automation technology. We will discuss practical strategies and best practices that organizations can adopt to improve their operations, reduce costs, and increase profitability.

Session Objectives: 

  • Explore the role of workflow analysis in identifying inefficiencies and bottlenecks in trucking operations
  • Discuss the benefits of seamless data integration and how it can improve decision-making and operational efficiency
  • Examine the impact of automation technology on reducing costs, improving accuracy, and increasing productivity
  • Share case studies and success stories of organizations that have leveraged these strategies to respond to declining freight rates and rising costs


Hans Galland
Hans Galland
CEO & Founder, BeyondTrucks

A former fleet owner with deep experience in operations, private equity, and scaling businesses to more than $1 billion, Hans brings operational, strategic, and financial expertise to technology applications in the trucking industry.

Natasha Martinez
Natasha Martinez
Head of Carrier Success, BeyondTrucks

A former Vice President of Operations at UNFI, Natasha bring 25+ years of experience managing fleets with more than 3000+ drivers. Her talent to zoom out from tactical execution to strategic insight takes her from the loading dock to the board room.